In Narada Purana, Lord Narayan tells Lakshmiji that a person who sees the deities of Lord Jagannath, Baldev and Subhadra on the chariot will be liberated from birth, death and will easily go back to Vaikuntha, the Abode of Lord Vishnu.
The pulling of the Rath during the Rath Yatra, by the devotees, symbolises the attempt of the vrajavasis, especially the cowherd boys and girls, to bring Krishna, Balarama and Subhadra back to Vrindavan, from Kurukshetra.
The first Rath Yatra outside India was initiated by Srila Prabhupada (founder of ISKCON) on July 9, 1967 in San Francisco. The Lord now parades all over the world, establishing Lord Jagannath as the “Lord of the Universe” in its truest sense.
Join us in pulling the Lordships into our hearts forever this July 14, 2024 from Narasimha Giridhari Mandir, Bangalore.